F.O.A.L was first introduced to retailers in North America at the American Equestrian Trade Association (AETA) Show in August 2014 and the Canadian Equestrian Equipment and Apparel (CEEAA) show the following month. The response was fantastic with many buyers and store owners saying that F.O.A.L fills a gap in the marketplace. Clearly riders think the same as F.O.A.L has taken off and is now widely available throughout North America. To see a list of stores near you where F.O.A.L can be purchased, click here.
Choosing a name for F.O.A.L was easy. It is the birth child, or foal, of Arista. Arista has been developing beautiful clothes for the equestrian market for over 25 years. Like a foal, the F.O.A.L brand is full of spirit, energy and promise. And F.O.A.L is an acronym for emotions we feel every time we are with our horses: Freedom. Optimism, Adventure. Love. Every piece of clothing we launch is designed with these four words in mind.